Our concept – on course for success with Paulaner

There are lots good ideas around but ultimately, not every one of them is going to generate the desired success. Our differentiated gastronomy concept fulfils its promise. This is based on our years of experience, the outstanding reputation of Munich gastronomy and the high profile of the brand Paulaner. With our help you can fill a market niche in your region and tap into new target groups.

Good concepts have to be coherent and take every detail into account, enabling consistent implementation and giving the guest a clear orientation. From the very first property assessment to the day of the opening, from a range of products to the very last decor element – every equipment detail and every process is planned with maximum precision and transparency of our concept. We provide you with an individually-tailored concept which not only considers indigenous aspects, but also location and licensee. This ensures that your restaurant business can quickly and sustainably develop into a popular and distinctive meeting place for your guests.

Make use of the benefits of our gastronomy concept:
  • High degree of planning reliability
  • Clear performance promise
  • Increase guest loyalty
  • Stabilization of total turnover and beer sales
  • Saving of time and costs
  • Reduction of error sources
  • Low finance risk
  • Practical implementation support with detailed manuals
  • Powerful ideas for sales promotion



Our brochure

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Food & Beverage Concepts - Success with Munich Flair. Our brochure in PDF format: